About Sturdy Ai

The business, the person behind it, and how to reach us.

What Sturdy Ai is

Sturdy Ai is an AI & automation business based in Frome, Somerset, United Kingdom. We build done-for-you AI systems for UK small and medium businesses — starting with AI voice agents for self-storage operators: an agent that answers every call under the operator's own brand, quotes live availability from their storage management software, and takes bookings end-to-end, 24 hours a day.

One product, three rungs: Answer, the self-improving AI agent — voice, SMS, web chat — wired to your booking software (self-serve, metered on units, from £100/month minimum); Operate, shared access to the platform's knowledge and skills for your whole team, through Claude (+£100 per site per month on top of Answer, unlimited staff); and Build, bespoke integration and ongoing development work for partners who want to build on the platform (+£5,000 one-off + £1,000/month, on top of Answer and Operate). Rungs are cumulative — everyone starts at Answer, and each rung's price adds to, not replaces, the ones below it. Full pricing is published on the pricing section of our homepage.

Who runs it

Sturdy Ai is founded and run by Joe Sturdy, an AI solutions architect based in Frome, Somerset. Joe's family runs Sturdy Storage, a Wiltshire self-storage business that serves as Sturdy Ai's prototype site — we run our own product on our own storage business first.

Find Joe at linktr.ee/joesturdy.

Business details

Legal name: STURDY AI LTD
Trading name: Sturdy Ai
Company number: 17338547 (registered in England & Wales — view on Companies House)
Director: Joe Sturdy (sole director, sole shareholder)
Registered office: Bean Hill Barn, Witham Friary, Frome, Somerset, BA11 5HD, United Kingdom
Email: team@sturdyai.uk
Phone: +44 7785 764880 · AI agent line +44 7575 570808
Website: https://sturdyai.uk
LinkedIn: linkedin.com/company/sturdy-ai

How we work

Every engagement starts with a conversation with Sturdy Ai, our own AI agent — on the website or on +44 7575 570808. It's the same technology we deploy for clients: talking to it is the demo. A paid £500 session scopes Build work — recommended once you're past 500 units — credited in full against the price of Build if you proceed within 30 days.